Independent technical advisor · hardware founders

Building a physical product
without technical leadership
is risky.

Most founders spend tens of thousands before realizing they were asking the wrong questions. By then, money is gone and the timeline has slipped. I get in before that happens.

P.EngLicensed in Canada
8+Years in manufacturing
100%Upwork job success
The moment founders call me

You already started.
Something stopped making sense.

🔍
You can't see inside your own project

Engineering work is happening, money is moving, decisions are being made — and you don't fully understand any of it. That gap is where projects go wrong.

💸
You're spending, but not in the right order

It's not the spending that kills projects — it's the sequence. The wrong vendor, the wrong phase, a design that can't be manufactured. You find out at the worst possible moment.

🤔
You can't tell if you're being told the truth

Suppliers and development firms sound convincing. Without the technical vocabulary to evaluate what you're hearing, you're making six-figure decisions on faith.

How I work

From the first call to a decision you can stand behind

Four steps. Defined outputs at every stage. Nothing left vague.

1
Discovery
I learn your product, your market, and your constraints. This is where I ask the questions most founders haven't been asked yet.
2
Assessment
I evaluate what's buildable, at what cost, through which process — and identify where your current plan has hidden risk.
3
Clarity
I map your options — suppliers, manufacturing paths, spend sequence — so every decision is made with full information, not assumptions.
4
Decision
You get a written recommendation: go, pivot, or stop. Shareable. Defensible. Based on engineering reality, not optimism.
1
Discovery
I learn your product, your market, and your constraints. This is where I ask the questions most founders haven't been asked yet.
2
Assessment
I evaluate what's buildable, at what cost, through which process — and identify where your current plan has hidden risk.
3
Clarity
I map your options — suppliers, manufacturing paths, spend sequence — so every decision is made with full information, not assumptions.
4
Decision
You get a written recommendation: go, pivot, or stop. Shareable. Defensible. Based on engineering reality, not optimism.
What working with me looks like

Engineering judgment — before the expensive decisions

🔭
Full Technical Visibility

You'll know what's happening in your project, what it means, and what decision it's driving — in plain language, every time.

🧭
Right Spend, Right Order

No runway burned on the wrong phase, wrong vendor, or a design that can't be manufactured. I sequence the money so every dollar moves the product forward.

⚖️
Independent Judgment

I don't sell CAD, prototypes, or manufacturing. My only job is to give you an honest answer — including when that answer is "stop."

🔊
Vendor Translation

When a supplier or development firm tells you something, I tell you what they're actually saying — and what they're leaving out.

🛡️
Early Risk Detection

Patent conflicts, manufacturing constraints, compliance gaps — caught before they surface at $200K in, when reversing course is no longer cheap.

🤝
A Partner, Not a Vendor

I stay in your corner through supplier calls, investor meetings, and every technical decision — not just for one engagement, but for as long as you're building.

"Engineering becomes enormously valuable once founders like me realize what you've missed. The amount of spilled milk I could have avoided is huge."

DW · Founder, Client 1
Moataz Ibrahim, P.Eng
P.Eng Licensed 100% Upwork Protocase · Michelin SolidWorks Certified KAUST Ecosystem Provider
About

Moataz Ibrahim, P.Eng

I'm a licensed Professional Engineer — and I work at the part of the process most engineers never touch. Not CAD. Not prototyping. The decisions that happen before any of that: whether a concept can be built, at what cost, by whom, and in what order the money should move.

I spent a decade inside manufacturing environments — at Michelin's CA1 plant, where every decision has a consequence, and at Protocase, where complex custom hardware gets built fast. What I kept seeing was the same problem: founders spending money in the wrong sequence because no one was holding the full technical picture.

That's the role I fill. Independent. Not attached to a development firm, a supplier, or a CAD shop. My only incentive is to give you an honest answer — including when that answer is "stop."

You'll never sit across from a technical person wondering if you're being told the truth. That's what I'm there for.

Before you commit the next dollar

Let's have a call.

Before you sign the proposal. Before you send the wire. Before you commit the next $50K to a supplier or a development firm — spend 30 minutes with someone whose only job is to tell you the truth.

Let's Have a Call